color curated by southern-california craft.
Maddy Franks is a hair colorist based in Amsterdam originally from Los Angeles. Her approach to the art of hair coloring comes from having trained under the top colorists of Mare Salon and Mèche Salon in Los Angeles, one of Beverly Hills’ top salons hailed as the “best salon for hair color”.
With over 10 years of experience coloring hair, Maddy Franks is hailed as one of Amsterdam’s top colorists carrying an international influence and portfolio of top clientèle across the modeling sectors as well. Her work has been featured in shoots for top publications such as Vogue and Elle and for global brands such as Chanel and is the colorist for celebrity clients such as Jennifer Aniston, Chelsea Handler, and Jane Fonda.
Maddy Franks’s specialty is crafting lived-in color for blondes, with a hand-painted approach, her craft curates dimension and emphasizes a natural, sunkissed look. For brunettes and red-heads alike, Maddy’s personalized artistry adds depth and dimension to hair for a chic feel.
Combining a lifestyle vibe with an editorial touch, maddy frankS’S focus on elevating the female brings a human-centered approach to hair artistry.
Maddy Franks’s color-centric craftsmanship comes from an ethos of ‘no styling hair-styling’ that which highlights and elevates the natural beauty of the clients that she works with.
Your transformation begins with a consultation. Maddy will curate a tailored experience that aligns with your desires.